April 23, 2019—The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and Federal Railroad Administration (FRA) relaunched last week a $5.6 million public safety awareness campaign – Stop. Trains Can’t. – urging Americans to take greater care at highway-rail grade crossings.
Stop. Trains Can’t. reminds drivers about the potential risks of an approaching train when crossing railroad tracks, especially when active warning devices such as flashing lights or gate arms are descending or lowered.
In 2018 alone, 270 people were killed at railroad crossings. Of those, 99 people died after the driver went around lowered crossing gate arms – a 10-year high.
The campaign’s targeted advertising will run through May 12. It includes video spots that will run on digital and social platforms, radio advertising, and social media messaging, including Facebook, Twitter, and Instagram.
