Nov. 25, 2019—PPG's 2019 automotive color trends data shows a rise in blue automobiles. Holding a steady 8 percent of the total global color popularity data, blue reflects consumers’ desire for adventure, relaxation and reliability.
While it’s anticipated that blue automobiles will increase for the next four years, the hue offers many nuanced shades that can be transformed with different pigment effects, fine or coarse metallic flakes, luminous micas and sparkling glass flakes. Chromatic blues with slight red or green undertones are already appearing across the automotive market and will continue to evolve over the coming years.
“Beyond color preferences on the exterior of automobiles, consumers are looking to incorporate more colorful choices for their wheel accents,” said Jennifer Solcz, PPG global segment manager for wheel, industrial coatings. “We’re seeing wheel designers now opting for complementary blue and blue-gray tones, and bolder choices for logos, racing stripes and other embellishments for a cohesive, custom look.”
