Aug. 9, 2021—To better assist shop owners with their business-building tactics FenderBender has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.
4 Simple Marketing Rules that Drove $370 Million in Sales — Inc.
Want to win at sales and marketing? Use this proven framework to be more effective.
How to Create a Winning Content-Marketing Strategy in 2021 — Entrepreneur
Here's a step by step process of how to create a successful content strategy.
How Susceptible Are You to the Sunk Cost Fallacy? — Harvard Business Review
Many managers are susceptible to the famous sunk cost effect, whereby they persist investing in a money-losing project even when it makes sense to invest the new money in alternative new projects.
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FenderBender Staff Reporters
The FenderBender staff reporters have nearly four decades of combined journalism and collision repair experience.