SEM renames Promax to MultiMax to better reflect capabilities

May 14, 2015

SEM Products has changed the name of its general purpose aerosol line from Promax to MultiMax with the aim of better brand distinction in the automotive aftermarket.

ABRN Wire Reports

SEM Products has changed the name of its general purpose aerosol line from Promax to MultiMax with the aim of better brand distinction in the automotive aftermarket. A statement from SEM Products says the new name reflects the product’s ability to coat multiple surfaces, such as metal, wood, fibreglass, and rigid plastic.

MultiMax Products

Part # Colour

61013 Flat Black

61023 Semi-Gloss Black

61033 Gloss Black

61043 Aluminum

61073 Clear

61083 Red Oxide Primer

61093 Gloss White

61103 Gray Primer

61113 Chassis Gray

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