PPG launches Vibrance Collection website

PPG Automotive Refinish has unveiled a new website focusing exclusively on its popular VIBRANCE COLLECTION® line of refinish products. The website, www.vibrancecollection.com, is now live and offers a wealth of product information, news, technical tips and much more about the brand’s array of remarkable custom finishes. The site is intended for custom car builders and enthusiasts, hot rod shops and anyone interested in learning about and using the latest colors, micas, pigments and special effects to bring their paint design ideas to life.“We’ve created this user-friendly website to serve as a comprehensive Vibrance Collection product line resource,” said Jennifer Boros, PPG marketing director, collision segment. “The brand attracts so much positive attention and has such a loyal following that it warranted its own website. Now anyone interested in the brand can learn about the types of finishes and colors offered, how to apply them and where to buy them—all through this website. And we’ve made sure to fill the site with beautiful graphics to display many of the remarkable effects the finishes can create. It makes for a very rich user experience.”The site’s navigation bar offers easy and fast access to several destinations including Products, Colors, News, Showcase, Top Guns, Tech Tips, Training, Merchandise and Where to Buy. Also included are videos of notable cars, trucks and motorcycles that have been treated to Vibrance Collection finishes along with tips and demonstrations by well-known painters—Charley Hutton and Bobby Alloway—and PPG experts. Interested visitors can find training opportunities, learn where products can be purchased and even buy Vibrance Collection brand merchandise. Visitors are also able to submit photos of their own custom projects to the site.“Finding information about the Vibrance Collection brand has never been easier,” adds Boros. “Staying within the Vibrance Collection paint system from primer to topcoat allows painters to imagine and create the bold colors and dazzling effects only PPG can deliver. And now it’s all at www.vibrancecollection.com for our customers to discover.”

The website is accessible through any Internet connection and provides live links to the popular social media sites Twitter, Facebook, YouTube and Google+.