House of Kolor announced five new colors at SEMA

Nov. 11, 2016
House of Kolor by Valspar announced five new custom colors at a press conference during the 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas.
House of Kolor by Valspar announced five new custom colors at a press conference during the 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The SEMA Show took place November 1-4, 2016, at the Las Vegas Convention Center. “I have worked for the past 60 years developing and expanding a range of colors that are vibrant, unique, and easy-to-use,” said Jon Kosmoski, founder of House of Kolor. “And I am still creating exciting formulas. This year, we are presenting five new custom colors handcrafted to really impress.” Colors previewed at SEMA include Viollac; a color which comes straight out of the minds of master builder and painter Joe Martin and Javier “Shorty” Ponce. This color is a perfect blend of mischief and style that’ll give your ride that one-of-a-kind custom finish.

 Don Juan Rose, a one-of-a-kind pairing of fuchsia and a warm blue, a rose by any other name does sparkle anything like this.
Lime Mist, a quixotic green. Like a fresh blade of grass in the sun after a summer mist.
Blue Indigo is a cool blue similar to the sky in the early evening on a chilly November night.
Honey Gold, a rich color with warm honey hues, perfect for those looking for that sweet shimmer in their finish.
House of Kolor is celebrating its 60th anniversary this year with the launch of a redesigned website, custom colors and memorabilia. This year’s Prestigious Painter winners were also announced at SEMA in the House of Kolor booth #23513.
“It has been a momentous year for House of Kolor, and we continue to look to the future,” said Gina Mahan, Brand Manager — House of Kolor. “Each year we see the newest, most inventive colors and paint products coming from House of Kolor and each one is tailor-made to make your ride stand out. This year’s five new colors follow the tradition of innovation that has made this company thrive over its 60 years.”
The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.
About House of Kolor
House of Kolor® founded in 1956 by world-renowned custom painter, Jon Kosmoski, and became part of the Valspar Automotive Coatings Division in 1997. House of Kolor maintains its integrity and reputation as a leader in the custom coatings industry by using only the finest ingredients in the production of its award-winning paint products. Our unique product line gives custom painters the freedom to use their imaginations to design, invent and create "one-of-a-kind" custom paint jobs.
Valspar: If it matters, we're on it. ®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,100 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit and follow @valspar
on Twitter.

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