BASF releases new tool to strengthen shop presence in OEM market

The new tool will leverage vehicle registration information to help shops estimate the market potential of various OEM collision programs in their market. It will also ensure that businesses stay up to date on processes, procedures and tools specific to each manufacturer, offering customers peace of mind that their vehicles are always being repaired according to OEM standards of quality and safety. “BASF’s strong relationships with all major OEMs combined with our data analysis capabilities allowed us to create the OEM Toolbox,” said Jeff Wildman, OEM Manager for BASF Refinish. “BASF reps now have a customizable tool to help collision centers navigate their OEM program opportunities.” Collision centers will collaborate with their BASF representative and local distributor to create a customized market analysis, designed for each individual shop. They will then be guided through a business analysis process to develop recommendations based on the shop’s current readiness. This recommendation is specific to each collision center and includes OEM program opportunities and enrollment information, tools, equipment or training required for the program. Shop owners will also be able to gauge how the money invested in these programs will pay off. The tool is set to be released this month.About BASF Automotive Refinish BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com