WD-40/SEMA Cares Foose truck raises $170,000 in auction

WD-40 Company and Chip Foose partnered again to build and auction a custom charity vehicle, and their efforts raised $170,000 to help protect and care for children in need.

The WD-40/SEMA Cares Foose ’53 Ford F-100 pickup truck was auctioned at the Barrett-Jackson Collector Car Auction on Jan. 18, in Scottsdale, Ariz. Chip Foose, the hot rod designer and TV star who designed and built the custom pickup truck, was on hand to see the vehicle cross the auction block and receive the winning bid from Robert Wilson of Loveland, Colo.

With updated drive train, suspension, wheels, tires and paint, the cream truck looks similar to the one used to deliver the first case of WD-40 Multi-Use Product in the 1950s, when that company was called Rocket Chemical Company.

“It was a pleasure building a truck that commemorates one of the most iconic American products, one I’ve personally used in my shop more than any other tool,” said Foose. “I’m glad the truck went to an owner who really wanted it and am thrilled it’s going to help support those kids who really need it."

This is the fourth consecutive year WD-40 Company has partnered with SEMA Cares, the charity arm of the Specialty Equipment Market Association, to build a custom vehicle for charity. The company’s custom Camaro, Mustang and Challenger raised money for the same two SEMA Cares charities – Childhelp and Victory Junction – and all four vehicles, including the Ford F-100, have raised a combined total of more than $570,000 for those charities. Childhelp provides services to abused and neglected children, and Victory Junction provides life-changing camping experiences to special needs and chronically ill children

“What a way to kick off our 60th anniversary as a company,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “We’re so grateful Chip’s hard work, along with that of our build partners, was recognized and that we were able to help make a difference through the great work of Childhelp and Victory Junction.”

For more information about the vehicle build, visit www.WD40.com.