BASF Set to Open First Training Center in Houston

Nov. 12, 2015—BASF announced on Wednesday that it will open a new automotive refinish training center in Houston, making it BASF’s first training center in the area. The new facility is expected to open in January 2016.  

The facility will have the latest in virtual and in-person training facilities, state-of-the-art spray booths and market-leading application equipment.

“The Houston training center will be a BASF center of education for the collision repair industry,” said Marcos Corradin, BASF senior marketing manager. “This training facility will allow us to educate our customers on the most efficient painting techniques along with Advanced Bodyshop Solutions and VisionPlus University courses for managers and front office personnel to help drive more business through their shops.”

“Opening this training facility in the Houston market signifies the value we place on training our customers with both the latest technology and techniques,” said Paul Whittleston, BASF vice president, Automotive Refinish. “It also enhances our ability to work with our distribution partners to deliver best-in-class technical and process training in the gulf coast markets.”