J.D. Power: Demand for mobile, new laws create huge opportunities for automotive tech providers

May 27, 2011

May 27, 2011 For anyone with an idea for technology that would allow drivers to safely use mobile devices while driving, the world is your oyster, according to a J.D. Power and Associates report release_notesd Friday.

Mobile technology and capability is evolving even as state lawmakers are restricting drivers' ability to use those technologies while driving. That creates huge opportunity for vehicle manufacturers and automotive technology providers to invent devices and technology that can allow drivers to safely use mobile devices behind the wheel. Indeed, automotive technology providers stand to gain the most from filling this vacuum because creating such technology is a somewhat risky proposition for automakers.

"The key for automakers and suppliers regarding hands-free technology, as with most technologies, is to integrate it into the vehicle in a way that is easy to understand and operate, yet sophisticated enough to handle all of the tasks that drivers expect," said Mike VanNieuwkuyk executive director of global vehicle research at J.D. Power and Associates. "The engineering is extremely complex, but the driver interface has to be simple."

J.D. Power reports that 86 percent of smartphone owners use their phone while in their vehicles. The most common usage is making calls and getting directions. Even when presented with the price tag for wireless connectivity in their vehicles, half of drivers express interest in it.

"Consumers want to make use of their smartphones while driving, and most are willing to pay for the technology that enables this," said VanNieuwkuyk.

For more information on J.D. Power and its automotive research, visit jdpower.com.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.