The new branding includes refining the company’s logo by adding “Business Made Personal,” a positioning line that spells out Capital Core’s emphasis on customer service. Capital Core has also introduced new packaging, product line literature and advertising in key automotive aftermarket publications to promote their “Business Made Personal” philosophy.
“As Capital Core expands throughout the Midwest, we recognize our success comes from offering great customer service. Our ‘Business made personal!’ philosophy really separates us from other distributors,” said Neil Shingala, Vice President of Capital Core.
“We also offer premium brands and the widest selection of transmission parts needed to complete any job,” noted Jay Shingala, President of Capital Core. “Quality, service and parts availability are critical,” he added.
For more information call 800-223-1884.
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