Arrival of Automotive Lighting Season Underscores Benefits of Latest Wagner In-Store Merchandising Tools

Wagner Lighting reminds automotive parts retailers and service providers that keeping their lighting displays and other merchandising tools up to date is key to capturing this high-volume seasonal sales opportunity.

Motor Age Wire Reports

Nov. 7, 2013

2 min read

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Along with trick-or-treaters, bonfires and football, the fall is known for home and automotive maintenance, including replacing or upgrading vehicle headlamps for increased driving safety. Federal-Mogul’s Wagner® Lighting brand reminds automotive parts retailers and service providers that keeping their lighting displays and other merchandising tools up to date is key to capturing this high-volume seasonal sales opportunity.

“A vast majority of automotive lighting replacements and upgrades take place in the fall as daylight saving time ends, so the retailer or repair business might only have one chance to earn that sale from most consumers,” said Tracy Neil, brand manager, visibility products, Federal-Mogul Vehicle Components segment. “It’s very important to appeal to the customer’s interest in vehicle safety and then clearly communicate the benefits of each of your lighting products.”

As the “The Automotive Lighting Experts™,” the Wagner Lighting brand offers an extensive portfolio of colorful, attractive merchandising materials designed to help businesses increase sales of headlamps and other exterior and interior lighting products. These materials include a counter mat (#WL133088) featuring an illustrated guide to each of 17 vehicle lamp categories; an attractive window cling (#WL133092) reminding consumers to “See Better and Drive Safer with Premium Lighting”; a package of three colorful display header signs or aisle violators (#WL133125); and a four-page brochure (#WL131089) covering the entire Wagner line of headlamps and miniature lamps.

Also available is a countertop display and premium headlamp assortment (WAGLITE15) featuring innovative Wagner NightDefense™, TruView® Plus and BriteLite™ replacement headlamps.

To order any of these Wagner Lighting merchandising materials, simply contact your Wagner Lighting products supplier or Federal-Mogul sales representative. To identify the right Wagner Lighting product for virtually any application, please use the convenient, free www.FMe-cat.com electronic catalog.

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