"Text Crash," a serious spot, aims to bring public attention to the danger of texting while driving. It shows a young woman texting while driving, causing her to run a red light and smash into another vehicle.
On a lighter note, "Hail Storm" shows a car being pummeled by giant ice balls from one small dark cloud on an otherwise sunny day, after the radio weatherman warns of the possibility of "isolated hail showers."
Chuck Jessen of Jessen Productions in San Rafael, Calif., wrote, directed and produced both commercials and will be licensing them to auto body shops across the United States and Canada on an exclusive-by-territory basis through his PreFab Ads division.
"Text Crash" and "Hail Storm" bring the total number of auto body TV spots offered by PreFab Ads to 17. Jessen started PreFab Ads in the late 1990s after the international success of his auto body commercial, "Sledgehammer," which shows a woman beating up what she thinks is her cheating boyfriend¹s red Mustang convertible with a sledgehammer, only to realize she has the wrong car.
To view all these commercials and get more information, go to www.prefabads.com.