Fix Auto, ASA partner to provide marketing, operations support

The Automotive Service Association (ASA) and Fix Auto USA partnered to offer ASA collision members Fix Auto’s Collision Repair Experts (CRX) program, which provides a comprehensive suite of marketing and operational solutions designed for auto body shops.

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Customizable based on a specific shop’s needs, Collision Repair Experts provides a variety of tools to streamline processes, promote consistent performance and increase revenue.

CRX program benefits include:

• Group reporting (market performance and trends measurement)
  
• Shop reporting (shop performance baselining)
  
• Employee reporting (employee accountability reinforcement)
  
• 24/7 Call Center support
  
• Marketing solutions including online appointment scheduling and shop-specific search engine optimized (SEO) web pages on CollisionRepairExperts.com
  
• Real-time customer follow-up during and after the repair

“Collision Repair Experts gives the body shop a set of tools and services usually associated with large corporate infrastructures, and it does so at a fraction of the price,” said Richard Pannazzo, Fix Auto USA director of sales and field operations. “We’re excited to offer our CRX tools and services to ASA members, and look forward to a long, mutually beneficial partnership with the organization.”

Ron Pyle, ASA president and chief executive officer, said “ASA is happy to be able to offer our members this platform as an option to enhance their success. It not only has the potential to lead consumers to their door through multiple marketing tools, the benchmarking features of the CRX product will help our collision-repair members understand their business at a statistical and comparative level.”

For more information about the CRX program and its benefits, or to sign up for the CRX program, call Sarah Peterson at (866) 947-5877 and mention you are a member of ASA or visit www.collisionrepairexperts.com.

Learn more about ASA’s entire benefits portfolio by visiting the ASA Marketplace. To join ASA, visit www.ASAshop.org or call (800) ASA-SHOP (272 -7467), ext. 361, to speak with an ASA representative.

For more information about Collision Repair Experts, go to www.collisionrepairexperts.com.

For additional information about ASA, including past news releases, go to , or visit ASA’s legislative website at www.TakingTheHill.com.