Hastings Premium Filters recently debuted its 2012-13 Brand Builder Point of Sales Program. This program includes point of sale materials to aid distributors in promoting the Hastings brand and features a fresh new look.
Like this article? Sign up to receive our weekly news blasts here.“We are excited to offer this program to our distributors,” said Kevin Connolly, Hastings’ Vice President of Marketing. “This year’s program has many items that have stood the test of time, but also includes an exciting new filter display that allows customers at the counter to compare a Hastings lube filter with two direct competitors.”
The new point of sale elements include colorful graphics that capture Hastings’ commitment to moving forward and providing the best possible product, according to Connolly. “The point of sales items themselves - the counter mat, posters, banners - are available at little or no cost to our distributors,” he continued.
While the program is designed as a pick and order program, convenient prepackaged kits are also available. “We have listened to our customers to build the best program to help them increase their sales,” said Phil Kommers, Hastings’ Vice President of Aftermarket Sales. “The positive customer response to this program tells me that we have succeeded.”
For more information about the Hastings Brand Builder POS program, please visit www.hastingsfilter.com.
