Parts supplier General Automotive has partnered with SenCer, Inc. to help better develop, commercialize and market the research firm's groundbreaking UltraTemp™ ceramic composite materials, products that aim to speed the development of energy-efficient, environmentally friendly fuel cell technologies. A global parts, accessories and advanced technology provider, General Automotive (GA) and SenCer anticipate their joint efforts will also advance the development of next-generation oxygen sensors, which represent a significant part of GA's current business. Based in Rochester, NY, SenCer is known for its engineering expertise in advanced ceramic systems and the development of a series of next-generation ceramic fiber/ceramic matrix composite materials with a wide variety of applications, including fuel cell stacks for powering automobile engines. The joint venture will aim to help create multiple prototypes that will help to more quickly advance the commericalization and mass production of fuel cells. "Hydrogen-powered fuel cells are widely viewed as a potential source for higher energy prices and environmentally damaging emissions. The automotive sector, in particular, stands to reap tremendous benefits from this emerging technology as the engineering challenges that have confronted the industry to date are solved," says Joseph DeFrancisci, GA president and CEO. "Cost-effective and durable fuel cell systems can provide an answer to some of the most pressing global problems, and our joint venture will help realize the tremendous potential of this field." For more information, visit General Automotive online. | 
