The National Catalog Managers Association (NCMA) recognized AP Exhaust Products for excellence in cataloging in three categories at their 34th Annual Knowledge Exchange Conference. This conference is the automotive aftermarket's largest and most prestigious forum for catalog, product management and marketing professionals.
The highlight of this conference was the presentation of the 2006-2007 NCMA President's Awards for Catalog Excellence. These awards recognize automotive aftermarket companies that have achieved excellence in electronic cataloging as well as in traditional paper catalogs. Bob Sterling, AP catalog publications manager, accepted the three awards on behalf of the company:
- President's Award for Electronic Data Excellence — presented by Activant Solutions
- President's Award for Most User Friendly Catalog — AP 1985 & Newer Catalog
- President's Award for Best Use of Graphics — AP 1985 & Newer Catalog
"Our exchange of information with other members of NCMA is good for our business and good for the aftermarket," explains Bob Sterling, AP's catalog publications manager. "By sharing standards, data and operating procedures we are able to strengthen the entire aftermarket as we compete in an increasingly competitive replacement parts market. And our selection to receive three prestigious President's Awards from the NCMA reinforces what our customers are telling us — that our cataloging, in both print and electronic formats, is helping them to improve productivity and profitability while promoting accurate and efficient parts look-up and ordering. With the large number of SKUs and configurations associated with exhaust work, it is essential that we provide detailed, easy-to-use cataloging."
The competition for the NCMA's President's Awards is fierce, with most leading aftermarket companies vying for recognition in eleven categories relating to catalog design, compilation, preparation and production. AP's receipt of three of these awards highlights both the company's commitment to excellence and is a demonstration of results from extensive efforts to improve the accuracy, ease of use and timeliness of both print and electronic catalogs.
Complete catalog listings are available on AP's Web site.
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