Hankook to provide tires for second season of TV's Car Warriors

Jan. 1, 2020
Hankook is again the exclusive tire supplier for the upcoming season of Car Warriors on the Speed Channel.
Hankook is again the exclusive tire supplier for the upcoming season of Car Warriors on the Speed Channel.

The show, returning for a second year beginning Feb. 24 at 10 p.m. ET, will feature the company’s tires in its ultimate car building competition, which pits two shops in a 48-hour race to build an entire custom car.

“We are excited to be back for season two of Car Warriors,” reports Soo Il Lee, president of Hankook Tire America Corp.

“As we continue to grow, reach new heights with our brand and achieve further market penetration here in the U.S., strategic marketing efforts like this give us a unique opportunity to not only highlight our innovative technology and leading products but also engage consumers in new ways,” he says.

Jimmy Shine, lead builder at California’s So-Cal Speed Shop, will host this season and also use his 30- plus years in the custom car building, tuning and racing world to judge what’s hot and what’s not, and which team will be going home winners.

Industry experts Ray McClelland and Brad Fanshaw have joined the show this year, and will each be assigned to a team to provide guidance and build assistance.

The tire maker’s continued involvement in Car Warriors is an integral part of its ongoing marketing and heightened awareness efforts, according to Lee.

In addition to Car Warriors, the company name can be seen in print, web and broadcast advertising, court-side at men’s and women’s college basketball games, behind home plate at 26 Major League Baseball parks across the country, in New York City on Hankook’s Times Square billboard, and at motorsports events such as the Formula Drift racing series.

Following the season opener of Car Warriors, episodes can be seen weekly each Wednesday night at 9 p.m. ET, beginning with episode two on Feb. 29.

For more information, visit www.hankooktireusa.com and www.speedtv.com.