Michelin reports that its
just-launched X-Ice Xi3 tire “delivers
the ultimate performance and protection
in all winter conditions.”
“We all want to feel safe when driving
with our loved ones, no matter the
weather or road conditions, and this
tire does just that. It gives you peace
of mind,” says winter category manager
Normand Latremouille, noting that the
new release “not only offers complete
confidence while driving in any winter
condition, but also fuel efficiency and
long-lasting performance.”
Using third-generation winter-grip
technology that provides better winter
performance than other tire makers, it
stops up to 10 percent shorter on ice
and lasts up to two times longer,
according to Latremouille.
Four key technologies are in the tread
block. The Cross Z sipe enables stable
handling, Block Edge provides more grip
on snow and ice and Micro-Pumps absorb
water – all improve tread contact as
FleX-Ice, a rubber silica-based
compound, offers unsurpassed braking,
he says.
A tear-drop shaping of the vertical
sipes provides better grip during
acceleration and braking, which helps
high-speed handling, says Latremouille.
Its MaxTouch Construction features a
contact-patch shape that evenly
distributes the forces of acceleration,
braking and cornering while maximizing
wear life.
It will maintain quality performance
and appearance through the life of the
tire, he says, referring to a 40,000-
mile limited treadwear warranty. With
Green X marking, it guarantees a level
of energy efficiency among the highest
in the market, according to
Latremouille. It helps reduce CO2
emissions while maintaining all the
advantages of long wear, safety and
performance.
“When you buy winter tires, you want to
feel confident that you are getting a
premium product that will last and
perform winter after winter,” adds
Latremouille. The “revolutionary design
and technology serves up safety and
longevity. Quite simply, it is the best
winter tire in the market. And that is
why we back it up with our Michelin
Promise Plan.”
It will be available in the fall in 33
dimensions – ranging from 14- to 18-
inch rim diameters – and will cover
more than 90 percent of the Canadian
and American winter market for cars and
mini-vans.
For more information, visit www.michelinman.com
.
