Goodyear/a> is introducing a
mobile site that gives on-the-go tire
shoppers increased information via
their smart phones.
By going to the tire maker’s website on
any browser-enabled handheld, potential
patrons will automatically be forwarded
to a new page where they will see a
purpose-built section for selecting a
Goodyear tire dealer.
Once there, users will see a
tire/retailer selection process by
vehicle, tire size or tire name. This
functionality includes the
identification of retail locations,
tire categorization, tire
recommendations and MSRP (Manufacturers
Suggested Retail Pricing).
“This is an investment by Goodyear in
making the effort to connect shoppers
with retailers, especially at the times
when the need for tire purchasing
becomes more urgent,” says Mike
Dauberman, director of interactive
marketing.
“It is a role in which mobile tools
really shine, giving consumers on-the-
go research capability and flexibility
as they strive to make the most
informed purchase decision, often in a
shortened amount of time,” he
explains.
There are also sections for retailer
locator, promotions, warranty, click-
to-call and “Contact Us.”
The site takes advantage of GPS
capabilities of many smart phones to
automatically display retailer
locations nearest to the user, says
Dauberman.
.
The new mobile device site was
developed to work on all mobile phones
and smart phones that have a web
browser. The experience is optimized
for each device, which means the
functionality works, but the visual
experience varies based on the
individual unit’s capabilities. This
includes supported mobile devices such
as Android, WebOS, iPhone and
Blackberry.
Electronic tablet users will see the
traditional desktop site rather than
the mobile device site, as that is a
more appropriate experience for
tablet-size screens, according to
Dauberman.
“The introduction of the mobile site is
an evolutionary step as Goodyear
continues to offer consumers the tools
they need to make smart purchase
decisions,” he says.
For more information, visit www.goodyear.com.
p>