Nitto has launched a new dealer-
specific website designed to assist
"all businesses from 'mom and pop'
independents to national chains and
everything in between."Technical Training Videos
and Points – Members can
participate and view special training
videos and earn points. Members can
take a quiz after each session, “and
earned points can be redeemed for
exclusive Nitto swag.”
PAGE 2BMW – Fans get to
take a virtual visit to the BMW Museum
in Munich, Germany as the site takes a
look at the heritage of the famed
nameplate “through cutting-edge
photography and compelling editorial.”
The site is to feature top contributors
from traditional print to the
Internet’s most influential enthusiasts
and bloggers, according to Der. There
will also be a strong social component
where readers are encouraged to
participate by sharing their views,
favorite stories and pictures through
Facebook and Twitter.
The free content “is intended to help tire businesses grow, improve operations and educate staff and customers on the latest tire technology, as well as offer valuable sales and marketing tools and templates,” according to spokesman Irving Der.
Features include: Website Builder Tool – Helps smaller shops create professional looking websites that are completely functional. Sites built using the tool will live on the Dealer Portal, avoiding hosting and other fees. Basic Customer Database – Helps businesses keep track of customers’ cars, tires and provide service interval reminders via email/text reminders. Dealer Community Forum – Members can pose questions, offer reviews or advice on tires or ask marketing or operations questions.The company his also expanding its digital footprint by creating an original premium content online site aimed at becoming “a top destination for auto aficionados, casual car lovers and fans of high quality auto-focused stories,” says Der.
Topics will range from local news accounts “to some of the most exclusive and exotic automotive destinations in the world.”
Sample stories posted at the launch include: Ayrton Senna – A profile piece on the Formula One champion driver and motorsports icon who tragically died in a race related crash at the early age of 34. Senna was also the subject of a self-titled documentary on his life that won multiple international awards and critical acclaim. Aston Martin – Taking a look at one of the most respected automotive marques in the world, it focuses on the last hand-built model, the Vanquish. “Car enthusiasts will be green with envy as they read how editors take the car out for a spirited spin around the famed Isle of Man.”For more information, visit www.nitto- dealerportal.com, www.driving- line.com and www.nittotire.com.
