The company says the line has already enjoyed great success in Europe, where it received several consumer awards, including a “Product of the Year” designation.
They are “a must-have safety product for drivers that face severe winter driving conditions,” says product manager Jennifer Moore “So easy to put on and take off, these should be in the trunk of any car heading to the slopes this winter.”
The offering is being distributed by Cequent Consumer Products.
Its success “is largely due to the unique construction of composite materials that deliver outstanding performance in a user-friendly format,” according to Moore.
The patented snow chains “provide superb traction and lateral control on snow covered roads at up to 25 mph with the additional benefit of being very easy to use, she says, adding that they “take only minutes to install and seconds to remove, making them an ideal temporary traction device. A simple and convenient alternative to traditional metal chains, Easy Grip composite snow chains also provide a smoother, quieter ride and will not damage road surfaces.”
They also feature a reflective Night Vision Security System which improves the visibility of the vehicle in dark and snowy conditions. Each pair comes packaged in a handy reusable storage case that easily stores in the vehicle’s trunk.
Various size offerings accommodate the majority of cars. To determine the correct size, check the sidewall of the tire and Easy Grip’s application chart; it is not for use on campers, utility vehicles, trucks or modified vehicles. They will last multiple seasons when driven correctly on snow covered surfaces.
Moore cites several plusses of the product: Traction – Optimum grip and handling on treacherous winter roads, without the hassle and noise of metal chains; Quick and Easy Installation – Easy Grip fits in two minutes; Convenient storage – Compact and lightweight, easy to store in any size vehicle; Night Vision Security – Reflective system increases visibility in the dark; Comfort – Lightweight structure provides a smooth, quiet ride with no vibrations. For more information, visit www.michelinman.com and www.cequentconsumerprodu cts.com.
