“Bridgestone Americas was one of the first companies to begin offering highly produced and entertaining teasers ahead of our Super Bowl commercials when we began doing so four years ago,” notes Philip Dobbs, chief marketing officer.
“Now it has become standard practice for Super Bowl advertisers to produce really creative and suspenseful teasers,” he says, adding that the “sneak peak” reveals how the company plans to “change the world of sports” with its new line of tire technology- infused performance balls (and a hockey puck) that were introduced in the first “Press Conference” TV spot of the campaign.
“Viewers will get the inside scoop on the big-name athletes involved through the revealing behind-the-scenes video,” according to Dobbs. “In addition to our teaser, we’re also releasing several digital shorts that offer interviews and outtakes of our sports superstars.”
The firm’s Facebook page can be accessed at www.facebook.com/Bridgs toneTires.
Visitors there will find 3D animated performance ball, puck and tire models that offer an interactive technology demonstration. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment planned for a Super Bowl Sunday debut.
Enhancing the digital presence leading up to the game are the celebrities featured in the ads, who have been active on Twitter throughout the commercial shoot and beyond. The company also has a dedicated YouTube channel where all of the behind-the- scenes videos can be viewed at www.YouTube.com/BridgestoneSuperBowl.
Additionally, winners of three separate Bridgestone-sponsored online sweepstakes will be attending Super Bowl XLVI in Indianapolis. One of the contests was run for the general public through the Facebook site, and two others were held internally for Bridgestone’s U.S.-based employees and tire dealers.
For more information, visit www.bridgestone- firestone.com.
