Bridgestone launches new performance- focused TV ad campaign

Jan. 1, 2020
Bridgestone is debuting a "Time to Perform" series of television commercials tied to high-achieving sports figures and the attributes of the company's tires.
Bridgestone is debuting a "Time to Perform" series of television commercials tied to high-achieving sports figures and the attributes of the company's tires.

“As the Official Tire of the NFL, the NHL and the PGA Tour, Bridgestone Americas is excited about our new brand campaign, which creatively integrates our sports marketing initiatives with our specific product lines and their unique characteristics,” says Chief Marketing Officer Philip Dobbs.

“We have created an imaginary environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports,” he explains.

The first in a series of five new commercials appeared during the Jan. 2 NHL Bridgestone Winter Classic, which aired live on NBC. The spot sets the stage for future ads in which professional athletes demonstrate specific performance characteristics of the company’s tires through their respective sports. Two of the sports-themed spots will debut during NBC’s Feb. 5 Super Bowl coverage.

“From the tremendous grip provided by the ultra-high performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rolling resistance offered by Ecopia, and the breakthrough performance on snow and ice for which the Blizzak name is renowned, the commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink,” says Dobbs.

“In these commercials, we attempt to demonstrate the Bridgestone technologies that drivers can rely on when they need it most,” he adds.

Behind-the-scenes footage, photographs and additional details about the campaign can be viewed at www.bridgestoneperformkance media.com.

For more information, visit www.bridgestone- firestone.com.

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