Yokohama's digital marketing agency, United
Future – which helped the tire maker launch
several strategic initiatives this year –
is being saluted as Founder and President
Scott Holmes was named "Mobile Ambassador"
at the recent Mobile Excellence Awards
(MEA) in Los Angeles.
“It’s an honor to be named Ambassador by my
industry peers,” says Holmes. “Mobility
today has expanded beyond smart phones and
there’s no end in sight. I hope to leverage
this honor to collaborate with companies on
how to create experiences that compel
consumers to believe and act.”
“Thriving in the digital environment, where
today’s consumer resides, was a strategic
priority for Yokohama when searching for a
digital marketing agency earlier this
year,” says Theresa Palang, Yokohama’s
manager of public relations and digital
marketing.
“Scott’s award validates our choice in
United Future,” she observes. “He is a
thought-leader in creating powerful
customer experiences using emerging
technologies. We’re happy for Scott for
getting the recognition he truly
deserves.”
Key digital initiatives that Yokohama
launched this year through its partnership
with United Future include a customer-first
website, an integrated social media
campaign and interactive glass windows at
the 2011 LA Auto Show.
For more information, visit www.yokohamatire.com.
