“It’s an honor to be named Ambassador by my industry peers,” says Holmes. “Mobility today has expanded beyond smart phones and there’s no end in sight. I hope to leverage this honor to collaborate with companies on how to create experiences that compel consumers to believe and act.”
“Thriving in the digital environment, where today’s consumer resides, was a strategic priority for Yokohama when searching for a digital marketing agency earlier this year,” says Theresa Palang, Yokohama’s manager of public relations and digital marketing.
“Scott’s award validates our choice in United Future,” she observes. “He is a thought-leader in creating powerful customer experiences using emerging technologies. We’re happy for Scott for getting the recognition he truly deserves.”
Key digital initiatives that Yokohama launched this year through its partnership with United Future include a customer-first website, an integrated social media campaign and interactive glass windows at the 2011 LA Auto Show.
For more information, visit www.yokohamatire.com.
