TIA: Tire dealers gain by participating in Small Business Saturday

Jan. 1, 2020
Falling conveniently between Black Friday and Cyber Monday, Small Business Saturday is Nov. 26, and the Tire Industry Association (TIA) is encouraging tire dealers to take advantage of the marketing opportunities.
Falling conveniently between Black Friday and Cyber Monday, Small Business Saturday is Nov. 26, and the Tire Industry Association (TIA) is encouraging tire dealers to take advantage of the marketing opportunities.

“When everyone shops ‘small,’ it makes a big difference to every community’s economic recovery,” notes Larry Brandt, TIA’s president.

Small Business Saturday began two years ago as as collaboration between New York City Mayor Michael Bloomberg and American Express Chairman Kenneth Chenault as an effort to help support independent merchants.

The event urges shoppers to patronize local brick and mortar retailers instead of big box stores and cyber outlets.

According to Brandt, there are a number of tactics that tire dealers can use to take advantage of the campaign: Post in-store signage promoting Shop Small Business Saturday. Employ e-marketing materials to send via email and post on web pages and social media sites. Consumers follow businesses on social media to find discounts and coupons. Nearly 40 percent of all holiday shoppers are researching products and prices online before leaving for the store to do their holiday shopping. Encourage satisfied customers to post reviews of your business on your website and others. The more postings rating a business, the higher its search engine results will be. Get personal and post photos or your store’s holiday decorations and the staff dressed-up for the holidays. Just as superior customer service helps business retention; showing the business’ human side helps demonstrate a personal touch.

  • Take advantage of $100 worth of free Facebook advertising by signing up to participate in Small Business Saturday.
  • Signage, logos and other materials are available for free at www.smallbusinesssaturday.com.

    For more information, visit www.tireindustry.org.

    Sponsored Recommendations

    Best Body Shop and the 360-Degree-Concept

    Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

    Maximizing Throughput & Profit in Your Body Shop with a Side-Load System

    Years of technological advancements and the development of efficiency boosting equipment have drastically changed the way body shops operate. In this free guide from GFS, learn...

    ADAS Applications: What They Are & What They Do

    Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

    Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

    The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.