Yokohama will have its largest presence ever at the
Nov. 18-27 Los Angeles Auto Show. Named as the
Official Tire Sponsor for the sixth consecutive year,
the company's booth focuses on technology,
sustainability and social media.
“We are certainly bringing a large number of elements
to the show this year,” says Alan Holtschneider,
manager of advertising, promotions and events.
“We will have the North American preview of the AVID
Ascend, the first mass-produced tire utilizing eco-
friendly orange oil technology; daily social media-
driven consumer contests with tablet computers as one
of the prizes; a 115-foot-long ‘living wall;’
performance-tuned cars; and two interactive glass
windows consumers can use to learn about tires,” he
reports.
The new tire goes on sale in March.
Other highlights of the exhibit include:
Twitter Photo Contest: Consumers who
tweet a picture of themselves at the booth will be
eligible to win gift bags every hour. Additionally
each night, a grand prize winner will be randomly
selected to win a popular tablet computer. Photos of
all contest winners will be posted on the company’s
website.
Interactive Glass Windows: The two,
four-foot by eight-foot interactive glass windows
will feature two educational modules: tire wear and
tire pressure. They will teach motorists how tire
rotation and proper alignment affect tire wear and
how proper tire inflation can save them money at the
gas pump. The windows will also have a pop-up video
motorsports module featuring vignettes of off-road
and sports car racing. They will be used in the
Twitter photo contest throughout the show.
Fast cars with an environmental
twist: On display will be a Porsche 911 GT3 race
car, which competes in the IMSA GT3 Challenge by
Yokohama series. The 450-horsepower GT3 car features
ADVAN ENV-R2 tires incorporating orange oil
technology. Additionally, there will be a 2012 Lexus
CT 200h tuned by Five Axis. The sporty hybrid is
riding on ADVAN Sport tires.
Living wall display: Developed by
NaturExhibits, the award-winning, natural,
biodegradable 115-foot vertical garden features
33,000 individual succulents planted to replicate the
ADVAN Neova AD08 tread pattern.
For more information, visit www.yokohamatire.com.
