“We are certainly bringing a large number of elements to the show this year,” says Alan Holtschneider, manager of advertising, promotions and events.
“We will have the North American preview of the AVID Ascend, the first mass-produced tire utilizing eco- friendly orange oil technology; daily social media- driven consumer contests with tablet computers as one of the prizes; a 115-foot-long ‘living wall;’ performance-tuned cars; and two interactive glass windows consumers can use to learn about tires,” he reports.
The new tire goes on sale in March.
Other highlights of the exhibit include: Twitter Photo Contest: Consumers who tweet a picture of themselves at the booth will be eligible to win gift bags every hour. Additionally each night, a grand prize winner will be randomly selected to win a popular tablet computer. Photos of all contest winners will be posted on the company’s website. Interactive Glass Windows: The two, four-foot by eight-foot interactive glass windows will feature two educational modules: tire wear and tire pressure. They will teach motorists how tire rotation and proper alignment affect tire wear and how proper tire inflation can save them money at the gas pump. The windows will also have a pop-up video motorsports module featuring vignettes of off-road and sports car racing. They will be used in the Twitter photo contest throughout the show.
Fast cars with an environmental twist: On display will be a Porsche 911 GT3 race car, which competes in the IMSA GT3 Challenge by Yokohama series. The 450-horsepower GT3 car features ADVAN ENV-R2 tires incorporating orange oil technology. Additionally, there will be a 2012 Lexus CT 200h tuned by Five Axis. The sporty hybrid is riding on ADVAN Sport tires.Living wall display: Developed by NaturExhibits, the award-winning, natural, biodegradable 115-foot vertical garden features 33,000 individual succulents planted to replicate the ADVAN Neova AD08 tread pattern. For more information, visit www.yokohamatire.com.
