“When we set out to advance tire education at the LA Auto Show this year, we wanted to immerse consumers in a fun, yet unique experience,” says Alan Holtschneider, manager of advertising, promotions and events.
“Our new interactive glass windows provide just that by further taking advantage of current haptic technology. Similar to the Yokohama Tire Explorer iPad app, users are able touch the screens, provide input, and move images around to learn about tires – but this time they are doing it on 4-foot by 8-foot glass windows, similar to the ones showcased in the movie, ‘Minority Report’. We’re confident that consumers will find them educational as well as entertaining,” he explains.
Holtschneider says two educational modules will be featured – tire pressure and tire wear.
“The tire pressure module will explain how important proper tire inflation is, how to check it and how it can save consumers money at the gas pump,” he notes. “The tire wear module will teach consumers about tire rotation, as well as proper alignment and what their effects are on a tire’s life.”
The interactive glass windows will also have an “innovations in action” motorsports module featuring off-road and sports car racing that showcases the company’s technology. Pop-ups will appear on the screen with facts about the innovations in the Yokohama tires used in each of the racing series.
The interactive glass windows will also provide custom backgrounds for attendees wishing to take a photo of themselves inside the booth as part of the company’s Twitter photo contest, which will award a free tablet computer each day along with hourly Yokohama gear prizes throughout the 12-day show.
For more information, visit www.yokohamatire.com.
