Yokohama taps social media to engage LA Auto Show attendees

Jan. 1, 2020
Using Facebook and Twitter, Yokohama will be conducting contests throughout the Nov. 16-27 Los Angeles Auto Show. The prizes range from tickets to the event to tablet computers.
Using Facebook and Twitter, Yokohama will be conducting contests throughout the Nov. 16-27 Los Angeles Auto Show. The prizes range from tickets to the event to tablet computers.

“This year, we really wanted to focus on providing education about tires in an interactive, engaging manner,” says Alan Holtschneider, manager of advertising, promotions and events. “Each day, visitors to Yokohama’s exhibit in the West Hall lobby will find a wide array of things to do while getting a chance to win some items such as Yokohama gear and the world’s most popular tablet computer.”

“We further aim at bringing the excitement of the show to those who can’t be at the show,” adds Theresa Palang, manager of public relations and digital marketing. “We’ve created a dedicated online presence for the LA Auto Show within Yokohama’s corporate website and this will house everything from the ticket giveaway to the Twitpic Contest to ‘reports from the floor,’ as well as video and photo galleries for the event.”

As the Official Tire of the LA Auto Show since 2006, Yokohama will feature digital and social media components such as: Twitter Contest: From Nov. 4-11, Southern California residents can log onto Twitter.com, follow @YokohamaTC and tweet the message “@YokohamaTC I want #LAautoshow tickets! #YOKOTIX” for a chance to win two free tickets to the LA Auto Show; 1,000 winners will be selected. Daily tablet computer giveaway: Each day during the show, from Nov. 16-27, a winner will be chosen to receive a tablet computer via a drawing from the Twitpic Contest. Both consumers and media alike who are present at the show are eligible to win.

To enter, visitors take their photo anywhere inside the Yokohama booth and tweet their photo using special instructions provided. Each night, a winner will be randomly selected to win a tablet computer.

Hourly Yokohama gear giveaway: Each hour during the show, from the Twitpics received, a random entry will be chosen to win a gift bag, which will include a variety of Yokohama merchandise.

Photos of all contest winners will be posted on the company’s website on a special “Winner’s Circle” page.

  • “Reports from the floor:” The tire maker will post daily reports from the show floor on Facebook and its website.
  • For more information, visit www.yokohamatire.com.

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