Hankook dealers deplane in Spain for review of performance tires

Jan. 1, 2020
A select number of Hankook's key tire dealers from the U.S., Canada and Latin America recently traveled to Valencia, Spain to attend the German Touring Car Championship series, known as the DTM.
A select number of Hankook's key tire dealers from the U.S., Canada and Latin America recently traveled to Valencia, Spain to attend the German Touring Car Championship series, known as the DTM. A select number of Hankook's key tire dealers from the U.S., Canada and Latin America recently traveled to Valencia, Spain to attend the German Touring Car Championship series, known as the DTM.The Partner Relationship Program provided dealers a front row seat at Hankook’s hospitality suite at the Ricardo Tormo Circuito track to get a close-up look at the company’s performance tires and its racing sponsorship efforts for this year.

Started in 1984, the DTM began with competitors racing production-based cars and has evolved into one of Europe’s largest racing events. Now, with automobile manufacturers Mercedes-Benz and Audi currently fielding technologically advanced cars, and with BMW planning to join the series in 2012, DTM is considered “the top class of touring car racing,” the company reports.

As the exclusive tire supplier, Hankook has had a visible presence at all of this year’s DTM races, increasing brand awareness and furthering its commitment to quality and performance. “The research and design that Hankook has put into the development of its DTM race tires follows its dedication to building the highest quality passenger, light truck and commercial tires for the consumer market,” according to the company.

The dealers were able to speak with numerous to executives at Hankook, and while in Spain they got to stay at the five-star luxury Hotel Las Arenas Balneario Resort and had the chance to tour some of Valencia’s most popular attractions, including the Llardo porcelain Museum, La Barraca Valencian farmhouse Museum, the Marques de Dos Aguas palace and La Lonja historic market place.

For more information, visit www.hankooktireusa.com.

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