Nitto newly revamped online presence has been awarded
first place in the best website category at the 2011
Internet Marketing Association (IMA) awards. The
accolade recognizes organizations of all sizes for their
expertise and effectiveness in utilizing a wide range of
Internet marketing activities.
“We’re honored to receive first place at the prestigious
IMA awards,” says Stephen Leu, a marketing specialist at
the tire maker. The site “was developed to provide our
customers with a superior experience, helping them make
informed purchasing decisions through interaction with
existing Nitto advocates using popular social media
outlets like Facebook and Twitter,” he explains.
The site was created by Cie Studios, a developer of
custom social, mobile and web applications, to assist
car and truck enthusiasts in selecting the best tires
for their vehicles.
For those not as familiar with Nitto’s products, the
designers put together “Tires 101,” an online tutorial
that offers background information on the tire industry
and the company’s tires.
“The site is optimized for mobile devices and employs
the latest technology, graphics and animation, text and
social media to engage users in an interactive
purchasing experience,” says Leu. “The site also
promotes participation in Nitto’s passionate online user
community of more than 348,000 Facebook fans
alone.”
“We are dedicated to equipping Nitto with the best tools
in which to communicate with their avid customer base,”
says Edward Yu, Cie’s president, adding that “we worked
closely with the company to create a unique user
experience on the site, enabling interaction with
Nitto’s very social online community and providing
detailed information on product offerings.”
The site gives users the option to click on one of three
tire categories to view multi-dimensional images and
highly detailed descriptions of Grappler Truck, Street
and Competition tires. They can search by vehicle type,
model and other filters to find the right tire and size
for their vehicle.
Visitors can also review daily news updates, watch
special multimedia features as well as follow and share
information with their friends via social media
channels. Potential customers can utilize the site’s
geo-map function to locate the company’s tire dealers by
zip code.
For more information, visit www.nittotire.com and www.ciestudios.com.
