For the second year in a row, over this past weekend
Goodyear continued its efforts to honor and support the
U.S. Armed Forces by transforming the appearance its
racing tire sidewalls during NASCAR and NHRA
events.
The design, featuring a patriotic color scheme reading
“Support Our Troops,” replaced the traditional
“Goodyear Eagle” or “Goodyear Wrangler” sidewall
markings.
The sidewall change coincides with the launch of the
“Goodyear Support Our Troops” initiative, an 11-week
awareness and fund-raising effort designed to generate
support and honor the sacrifices of armed forces and
their families at home.
“The sacrifices that soldiers and their families make
for us every day deserve recognition. We hope that
through the symbolic gesture of changing our tires,
coupled with a grassroots fund-raising campaign, we can
help make a difference in the lives of the troops and
their families,” says Garth Ely, director of brand
marketing.
“There are many tangible ways that Goodyear is helping
military families,” he notes “ranging from donating
tires to military families in acute need, providing
care packages to deployed troops, to offering a special
military tire rebate.”
“We are very proud to have an iconic American company
like Goodyear once again support us in our efforts to
positively impact the lives of our country’s service
men and women and their families,” says Martin C.
Boire, executive director of Support Our Troops.
"We are happy that NASCAR and NHRA fans – some of the
most patriotic and dedicated fans in the world – will
have even more great ways to show their support through
this year's program, and we encourage them to follow
the lead of Goodyear, NASCAR and NHRA."
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The program includes the donation of tires to help
military families, a special tire rebate and a
marketing campaign to raise awareness and trigger
consumer involvement.
Other events, such as the Goodyear Bootcamp Challenge
between NASCAR and NHRA drivers, are also being
presented.
For more information, visit www.goodyear.com.
