The production, directed by the Martelli Brothers and shot in HD by Mad Media, includes views from a helicopter and features profiling “Ballistic” BJ Baldwin, Jim Riley and Harvey Letner. It airs on Fuel TV at 10 p.m. ET Sept. 18; Sept. 21 at 2 p.m.; Sept. 28 at 7 p.m.; and Sept. 29 at 4:30 a.m. (All the slots listed are in the Eastern time zone.) The schedule for broadcasts in October and November will be announced later.
A teaser clip of the upcoming coverage is posted on YouTube.
For the first time since the 1980s, General’s sponsored drivers swept the podium at the March event. The race was established in 1976, and is known for attracting celebrity entrants and spectators to the site in Nevada’s desert.
BJ Baldwin took first place overall and was victorious in the Unlimited Truck class. He was followed by his father, Bobby Baldwin, in second overall and second in Unlimited Truck, and by Mikey Childress and Rob Sims, crossing the line at third overall and first in Class 1.
For more information, visit www.generaltire.com.
