Bridgestone video contest encourages safe driving by teenagers

Bridgestone's Teens Drive Smart program has launched a video contest that gives students the opportunity to tell the nation why they should earn a $5,000 grant to develop or expand teenage driver safety programs at their school. Bridgestone's Teens Drive Smart program has launched a video contest that gives students the opportunity to tell the nation why they should earn a $5,000 grant to develop or expand teenage driver safety programs at their school.

The Road Show Rally contest is open to both community and school-based groups comprised of high school students. To enter, the group must create a video 30 seconds to two minutes in length detailing a program they’ve organized to help students in their school become smarter drivers or describing a program they’d like to start but for which they do not have the resources.

Additionally, students will need to tell Teens Drive Smart why they deserve to have a Road Show Rally come to their town.

The Road Show Rally presentation includes an interactive, school-wide safety quiz game, a tire check event and giveaways, along with other surprises.

The winning school will receive a Teens Drive Smart Road Show Rally, expected to take place in late October, and a $5,000 grant to their school for the purpose of expanding any current driver safety programs or implementing a new one.

The second and third place winners will each receive a $2,500 grant to their school, also for the purpose of expanding or implementing the school’s driver safety programs. The Teens Drive Smart team will showcase entry videos on the Teens Drive Smart Facebook page, making it easy for students to share their work with family and friends.

“As teens head back to school, it’s important for everyone to remember that, unlike their elective classes, safe driving is mandatory,” says Dan MacDonald, Bridgestone’s vice president of community and corporate relations.

“With tight budgets now preventing many school administrations from expanding, updating or starting a teen driver safety program, administrators are looking for creative ways to share a safe driving message with their students,” he notes. “The Road Show Rally is such a program.”

Through tips, ready-made classroom activities, interactive online content, participation in teen- oriented events and social media, the endeavor has reached teenagers, parents and educators across the country, according to MacDonald.

Contest entry details can be found at www.teensdrivesmart.com. The deadline for submissions is Oct. 7.

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