The production is the fourth installment of Block’s Gymkhana series.
With more than 110 million views and counting (36 million of which involved Block’s piloting of a Pirelli-equipped Ford in Gymkhana THREE), Block’s popularity online and as a driver has never been higher, according to the company.
The Gymkhana series is consistently awarded viral video top-ten status by industry insiders such as YouTube, Advertising Age and People. It has won a Webby award as well.
“The concept of the ‘Hollywood Megamercial’ was to revisit the high production style of Gymkhana TWO, but to take it to the next level,” says Block. “We chose Universal Studios, California as the location for Gymkhana FOUR because it was one of the few places in the world where a fantasy playground could be created, thanks to all of the different ‘locations’ present throughout the studio.”
Using Universal as more than just a backdrop, Block and his team incorporated the sets of some of Hollywood’s most memorable movies, including “Back to the Future,” “Jaws,” “Psycho,” “War of the Worlds,” “How the Grinch Stole Christmas” and “Bruce Almighty.”
Bearing Pirelli’s P Zero Trofeo tires, the car featured in Gymkhana FOUR is an all-new build based on the architecture of the 2011 Ford Fiesta RS WRC and put together by by M-Sport. Named the Hybrid Function Hoon Vehicle (HFHV), it was designed by Block for competing in three distinct disciplines: Gymkhana, RallyCross and stage rally.The video can be viewed at www.dcshoes.com.
For more information, visit www.us.pirelli.com.
