Yokohama is implementing a price increase of up to 11 percent
on all of its off-the-road (OTR) tires in the U.S. beginning
Sept. 1. There will also be in-line adjustments.
Gary Nash, vice president of OTR sales, attributes the rise in pricing to the escalating costs of raw materials such as natural rubber.
“The entire OTR industry continues to be challenged with high costs of raw materials that it has had to contend with over the last few years,” Nash says. “Compounding these costs are the rising costs in transportation and manufacturing,” he notes.
“We regret to have to take the step, but find it necessary to have the increases reflected in our pricing,” says Nash.“As always, Yokohama will produce the best OTR tires at competitive prices using our latest technology and environmental procedures and integrating them with operational efficiencies,” he adds.
For more information, visit www.yokohamatire.com.
