The
FRAM® team, creators of the
Fresh Breeze® Cabin Air Filter, which filters
98 percent of contaminants and is infused with
carbon and ARM & HAMMER® baking soda, has
recently launched two new FRAM Fresh Breeze®
Cabin Air Filter catalogs.
The catalogs were produced to aid technicians
in understanding the FRAM Fresh Breeze® filter and
facilitate an easier installation process.
Allowing easy access to the filter models, the
new catalogs help technicians quickly find the
FRAM® part for the vehicles that they are
servicing as well as help them determine the
installation time for a specific model. Step-
by-step installation instructions are included
and have been upgraded to provide greater
detail and images to help troubleshoot any
installation challenges.
The first catalog features a cabin air quick
reference guide that includes principal
applications, cross-reference information, and
installation times, while the second offers
complete installation instructions for all of
the models offered.
“Our goal when creating these catalogs
was to develop a go-to resource for technicians
that places everything from the model number to
detailed installation instructions right at
their fingertips,” said Katina Wall, product
manager for FRAM. “We hope the new catalogs
help technicians have a better understanding of
the FRAM Fresh Breeze® product offerings and,
in turn, better serve their customers.”
While all vehicles do not come equipped with a
cabin air filter, for those that do, FRAM® has
a part number to fit over 90 percent of these
applications. The FRAM® team has also dedicated
a microsite to the FRAM Fresh Breeze® product
line. The FRAM Fresh Breeze® site features
frequently asked questions and the ability to
type in a vehicle make and model to access
specific information related to its filter
applications. Installation bulletins are also
available, as well as recently updated model
specific product installation videos for
download via mobile phones.
For more detailed information, please visit www.framfreshbreeze.com.
