“It is rare to come across a product like Ride-On that has the ability to completely revolutionize a segment of an industry,” says Don Stewart, Tucker Rocky’s marketing coordinator, noting that lead balancing weights have already been banned in California, Washington, Vermont and Maine.
“What’s also exciting about Ride-On is its versatility as a sales item,” he continues. In addition to new and pre-owned motorcycles, “you can sell bottles in the parts department, and service can upsell it to anyone coming in off the street. It is a product that has both on- and off-road applications, from mopeds to sport bikes, regardless of tire brands or whether the tires are new or used,” Stewart says.
“We are extremely excited about this partnership,” says Mark Farkhan, Inovex’s CEO. “Tucker Rocky is a giant in this industry, and with their distribution capabilities we firmly believe Ride-On will become the new paradigm for how motorcycle tires are balanced, as well as an integral safety feature for any rider.”
With nine environmentally friendly and biodegradable formulations, he says, the product is specifically designed to meet the needs of various market segments such as automotive, motorcycle, ATV, high speed commercial, heavy duty construction, industrial and agricultural.
For more information, visit www.tuckerrocky.com and www.ride-on.com.
