Tire Rack has inked a 13-episode sponsorship
agreement with a new weekly Speed Channel
program called The Car Show, hosted by comedian
Adam Carolla.
Carolla and his co-hosts, Pulitzer Prize-
winning automotive journalist Dan Neil of The
Wall Street Journal, Smoking Tire founder Matt
Farah and former NBA Champion John Salley,
“feature the perfect mix of no-holds-barred car
culture, epic driving adventures and shop-talk
from a Tire Rack-branded set during the in-
studio ‘Behind the Wheel’ portion of the show,”
says Tire Rack Vice President Matt
Edmonds.
Each week, during the Tire Rack-sponsored
“Behind the Wheel” segment, Carolla, Neil,
Farah, Salley and an occasional celebrity guest
highlight various topics surrounding optimized
car performance ranging from supercar vs. two-
wheel challengers to car maintenance, a peek
behind the professional racing curtain and
everything in-between.
“The decision to partner with The Car Show was
an easy one as we have the same goal: continue
to educate the motoring public about their
vehicles and keep the automotive flame ignited
in this country,” says Edmonds.
“With the largest cache of tire information in
the U.S., Tire Rack is the only direct source
for tires that tests and evaluates the products
it sells, helping discerning consumers make
informed tire purchases, including those with
an adrenaline-filled and thrill-seeking mind
set,” he adds.
For more information, visit www.tirerack.com and www.speedtv.com.
