Nearing the company’s goal of reaching 90 percent coverage by the end of this year, EZ-Sensor now covers more than 65 percent of the estimated 65 million TPMS-enabled vehicles in the U.S.
In addition to existing coverage across a wide spectrum of popular platforms, including Ford, General Motors, Chrysler, Dodge, Jeep, Chevrolet, Honda, Mazda, Toyota and Nissan, the line now includes three new vehicle platforms, including Mitsubishi, Suzuki and Subaru.
“Since launching EZ-Sensor in the fall of last year, we’ve continued to rapidly add leading vehicle brands to our coverage and are closing in on our goal of 90 percent coverage by approximately the end of this year,” says marketing and management director Paul Wise.
“More importantly, our customers are now fully utilizing the EZ-Sensor solution,” he continues. “We’ve done vigorous testing to ensure that EZ- Sensor not only meets industry standards and can be confidently used by the aftermarket, but outperforms the other various replacement sensor offerings currently in the market.”
In addition to conducting extensive in-lab testing, the company has extended the on-road testing process by equipping Las Vegas cabs, fleet units and employee vehicles with the technology.Including the existing set of customers utilizing the product since the November 2010 launch, it now has well over 2.2 million operating road miles completed, Wise reports.
“No other TPMS aftermarket product can offer the ease-of-use, scalability, and compatibility with up to 8 different hand-held scan/programming tools that EZ-Sensor provides, let alone true OEM-sensor functionality in a replacement sensor,” says Scot Holloway, general manager of Bartec USA, which supplies the hand-held tools that are used to program the individual units.
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