Yasushi Tanaka has been selected as Yokohama's new
president and CEO, succeeding Takao Oishi, who has been
at the helm since 2008.
Tanaka, 52, comes to the position from parent-firm
Yokohama Rubber Co., Ltd. in Tokyo, where he became
chief of several departments after coming aboard in
1982.
Now based in Fullerton, Calif., Tanaka’s promotion also
includes being named president of both the Yokohama
Corp. of America and Yokohama Corp. of North America; he
remains a Yokohama Rubber Co. corporate officer.
Oishi, who becomes a director and managing corporate
officer, returns to Japan as general manager of the
company’s industrial products unit.
“I am extremely proud of what we accomplished at YTC
(Yokohama Tire Corp.),” says Oishi. “Despite some of the
toughest economic times in recent U.S. economic history,
the company rose to be the most successful and
profitable subsidiary of YRC (Yokohama Rubber Co.)
worldwide.”
Oishi goes on to note that “I am also grateful that,
during my tenure, I was surrounded by dealers and YTC
colleagues who provided me with warm friendship. I look
forward to leaving the company in the very capable hands
of Mr. Tanaka, as well as returning home to embark on
achieving new milestones.”
Under Oishi’s leadership, the company reports that it
has “enjoyed remarkable growth, including a significant
rise in the volume of sales and market share.”
Additionally, the organization has expanded production
capabilities at its Salem, Va. plant and elevated brand
awareness through major marketing initiatives such as
its sports sponsorship program.
For more information, visit www.yokohamatire.com.
