Yokohama names Yasushi Tanaka as new top U.S. executive

Yasushi Tanaka has been selected as Yokohama's new president and CEO, succeeding Takao Oishi, who has been at the helm since 2008.

Tanaka, 52, comes to the position from parent-firm Yokohama Rubber Co., Ltd. in Tokyo, where he became chief of several departments after coming aboard in 1982.

Now based in Fullerton, Calif., Tanaka’s promotion also includes being named president of both the Yokohama Corp. of America and Yokohama Corp. of North America; he remains a Yokohama Rubber Co. corporate officer.

Oishi, who becomes a director and managing corporate officer, returns to Japan as general manager of the company’s industrial products unit.

“I am extremely proud of what we accomplished at YTC (Yokohama Tire Corp.),” says Oishi. “Despite some of the toughest economic times in recent U.S. economic history, the company rose to be the most successful and profitable subsidiary of YRC (Yokohama Rubber Co.) worldwide.”

Oishi goes on to note that “I am also grateful that, during my tenure, I was surrounded by dealers and YTC colleagues who provided me with warm friendship. I look forward to leaving the company in the very capable hands of Mr. Tanaka, as well as returning home to embark on achieving new milestones.”

Under Oishi’s leadership, the company reports that it has “enjoyed remarkable growth, including a significant rise in the volume of sales and market share.” Additionally, the organization has expanded production capabilities at its Salem, Va. plant and elevated brand awareness through major marketing initiatives such as its sports sponsorship program.

For more information, visit www.yokohamatire.com.