Initially established for small trucking fleets,
Michelin’s Advantage Program now includes
owner-operators.
“We’ve seen the popularity of the Michelin Advantage Program increase
significantly as more and more people are realizing
that you don’t have to be a big fleet to get an
advantage or have a relationship with Michelin,” says
Fritz Mueller, small fleet business segment
manager.
“For example,” he continues, “in January 2011, Michelin
doubled the number of customers who signed up for this
program compared to the same month last year. Now, more
trucking professionals that operate their own business
will have additional opportunities to control their
costs, save time and improve their safety.”
The program provides consistent pricing on both new
tires and Michelin Retread Technologies (MRT)
tires.
Purchases can be made with a Visa, MasterCard or
American Express credit card.
Members also have access to Michelin ONCall emergency
road service with no dispatch fee. In addition, they
receive access to the company’s Commercial Service
Network, which provides service from Network dealers
with highly trained technicians, professional equipment
and casing management. Rigorous certification and audit
standards are in place, Mueller says.
The Advantage Program also supplies members with varied
resources on its website, which provides training
information and maintenance tips and techniques.
Along with regular e-newsletter updates on news,
product updates and promotions, new this year are
quarterly webcasts on topics such as CSA 2010, tire
casing analysis and others, which members can view and
also download to help them maintain safe truck
operations, according to Mueller.
For more information, visit www.michelintruck.com.
