Yokohama’sExplorer iPad application – published on
iTunes in March – captured the silver ADDY Award in the
Mobile Marketing category at the recent Los Angeles-
area chapter of the American Advertising Federation’s
(AAF) regional award show.
“The ADDY Awards are the largest and most competitive
in the creative industry,” says Alan Holtschneider,
Yokohama’s manager of advertising, promotions and
events. “Being recognized by the AAF is truly an
achievement because the judging was based on creativity
and effective messaging. And since there were no gold
winners in the category, Yokohama essentially took the
top prize in mobile marketing.”
The Explorer app was designed by the tire maker’s ad
agency, Kovel/Fuller, and is free to consumers on
iTunes. It features videos and information on the
technology behind the tire lines: ADVAN, GEOLANDAR, AVID, ENVigor, S.drive and the orange oil-
infused dB
Super E-spec all have their respective sections for
users to explore. There is information on tire
compounds, tread design and construction, along with a
“Tireology” section and fun facts about tires.
The regional ADDY Awards are the first of a three-
tiered national competition, which annually attract
more than 60,000 entries in local competitions. ADDYs
recognize and reward creative excellence in the art of
advertising, graphic design and web design. The
national finals are June 4 in San Diego.
For more information, visit www.yokohamatire.com.
