Yokohama is implementing a price increase
of up to 10 percent on all of its off-the-road (
OTR) tires in the U.S., effective May 1.
There will be in-line adjustments as well, which will be
announced at a later date.
The price increase is not due to the recent earthquake
in Japan, according to Gary Nash, vice president of OTR
sales. “It’s from the escalating costs of raw materials,
such as natural rubber,” he says.
Additional factors necessitating the increase are the
rising costs in transportation and manufacturing, Nash
notes.
“We do our best to integrate our operational
efficiencies, technology and environmental procedures to
produce the best OTR tires at competitive prices,” he
adds. “The increasing costs, unfortunately, must be
reflected in our product pricing.”
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