marketing game plan for its tire
dealers includes a “Great Catch” mail-in rebate plus a Ford
Explorer giveaway drawing.
People who purchase four select Hankook tires of any size
from an authorized dealer between April 1 and June 30 are
eligible for a mail-in rebate of up to $60.
“Our baseball themed rebate and car giveaway promotions have
been extremely popular with consumers in the past,” says Soo
Il Lee, president of Hankook Tire America Corp.
“Tens of thousands of consumers participated in last year’s
Great Catch and Great Hit programs, making the decision to
launch Great Catch again this spring an out-of-the-park home
run,” he notes.
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“Our commitment to baseball as a platform for branding
Hankook Tire in the United States continues to grow,” says
Lee, “and consumers and dealers are responding very
well.”
The company will be pitching the Great Catch Mail-In Rebate
and 2011 Ford Explorer Limited Giveaway through print,
television and online advertisements. Posters at retail
locations will detail the offer, and consumers can also take
advantage of a “QR” (Quick Read) code that will send
information about the promotion directly to their mobile
phones.
Hankook also plans to place ads behind home plate in Major
League ballparks across the country.
For more information, visit www.hankooktireusa.com.
