Bridgestone now has a new symbol and tagline, plus a
refinement of its corporate philosophy, "The Bridgestone
Essence," to mark the 80th anniversary of the company's
founding.
Executives describe the changes thusly:
The Bridgestone Essence: Refinement of the Bridgestone
corporate philosophy
The mission is based on the words of its founder: “Serving
Society with Superior Quality.” To fulfill this mission,
Bridgestone has used the concept of “foundation” to
demonstrate the sustained commitment of employees to provide
its customers with world-class products and services and to
serve the communities where Bridgestone does business. The
words, integrated corporate culture and our diversity that
today’s company has inherited has been redefined into “The
Bridgestone Essence” and a shared sense of values that can be
embraced by Bridgestone employees around the world.
Refinement of the Bridgestone corporate
philosophy
The company refined the Bridgestone symbol that consists of
Bridgestone Logo, Bridgestone Mark and B Mark in order to
respond to diverse customer needs and to reflect changes in
the current social environment. This refinement is intended to
reflect a sense of “coexistence with people around the world,”
“flexible strength” and “a sense of speed in adjusting to
change.” This is an evolution from the previous logo which
expresses “strength” and “a sense of physical speed.”
Revision of tagline
Bridgestone is committed to being a company that supports
individuals. In customer-facing locations around the world,
the company’s products and services contribute to its
customers. To communicate that concept, the tagline was
revised to “Your Journey, Our Passion.”
Moving forward, Bridgestone will take steps to align its
employees across the globe with one unifying corporate
philosophy and work to establish a new corporate culture that
is consistent with the Bridgestone Essence, while leveraging
the diversity of each individual employee.
For more information, visit www.bridgestone-
firestone.com.
