“The addition of Monster Energy to Baldwin Motorsports is the optimal way to start off the 2011 race season with a bang,” BJ reports.
This year the pair will compete in the Best in the Desert series, the SCORE-International series – including the Baja 500 and 1000 – and the SNORE Mint 400.
The campaign is being launched at the Jan. 14-16 SCORE Laughlin Desert Challenge in Nevada with the debut of a new glowing green M-claw emblazoned “Ballistic” BJ Baldwin truck livery.
“Monster Energy’s commitment to the off-road motorsports community is unprecedented; the addition of the leader in energy drink sales will certainly elevate our off-road program for this race season and beyond,” BJ points out, promising “an eventful year” of racing success.
“We are proud to have Monster Energy on board and look forward to sharing our unbridled enthusiasm for the brand with the legions of fans who follow off-road racing and the Baldwin Motorsports program,” he says.
Based in the off-road hotbed of Las Vegas, Baldwin’s highlights this past season included clinching first place at the Best in the Desert (BITD) Parker 425, second place in Bobby’s truck at the 2010 SNORE Mint 400 (Southern Nevada Off-Road Enthusiasts), second place overall at the BITD Blue Water Challenge Race in Parker, Ariz., and a fourth-place finish in the SCORE Baja 1000 (Southern California Off-Road Enthusiasts).
For more information, visit and www.monsterarmy.com.
