Next year's tenth Annual National Tire Safety Week will be June 5-
11.
The event is an initiative of the Rubber Manufacturers Association
(RMA) “Be Tire Smart – Play Your PART” program, a year-round effort
designed to help drivers learn the simple steps they can take to ensure
that their tires are in good working condition.
Tire manufacturers and retailers nationwide will work to educate
motorists about proper tire care and maintenance.
TheRMA provides tire retailers, auto dealers and automotive repair
shops with free “Be Tire Smart” brochures and other materials. Many
participating retail outlets use the opportunity to promote tire care
through advertising, promotions, free tire pressure checks and
conducting media outreach.
More than 21,000 tire dealers, auto dealers and automotive repair shops
participated during the 2010 National Tire Safety Week.
The RMA released a survey of more than 6,300 vehicles that showed 55
percent of them had at least one under inflated tire. Fifteen percent
of the vehicles had at least one tire under inflated by 8 pounds per
square inch. Underinflated tires waste fuel, risk safety and cause
tires to wear out faster. The study also showed that 10 percent of the
vehicles had at least one bald tire.
Partners in the Be Tire Smart program include tire retailers, auto
dealers, safety advocates and state government agencies.
Among the list of Be Tire Smart partners are: the AAA, Automotive
Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires,
Costco, Discount Tire Co., Dunn Tire, Expert Tire, Firestone Complete
Auto Care, GCR Tire Centers, Goodyear Auto Centers, Hyundai Motor
America, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, Midas,
National Tire and Battery (NTB), National Automobile Dealers
Association (NADA), Northwest Tire Factory, Peerless Tires, Pep Boys,
Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and
Auto Service, the Tire Industry Association (TIA), Tire Kingdom, Tire
One, Tires Plus, Tire Pros, Town Fair Tires, VIP Parts, Tires and
Service, and Wal-Mart Tire and Lube Express.
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Those interested in obtaining free RMA materials for National Tire
Safety Week can order them online at www.betiresmart.org. If you have
previously participated in the event you can expect to receive
materials again this year.
The Be Tire Smart program is funded by the RMA’s tire manufacturer
members: Bridgestone Americas, Inc.; Continental Tire the Americas; the
Cooper Tire & Rubber Co.; The Goodyear Tire & Rubber Co.; Michelin
North America, Inc.; Pirelli Tire North America; Toyo Tire Holdings of
Americas, Inc.; and the Yokohama Tire Corp.
For more information visit www.rma.org.
