New Cooper tire wins SEMA Global Media Award

Jan. 1, 2020
Cooper has been honored with the Global Media Award at the Specialty Equipment Market Association (SEMA) Show.
Cooper has been honored with the Global Media Award at the Specialty Equipment Market Association (SEMA) Show.

More than 2,000 new products were registered at the event, with a judging panel of 26 journalists from 16 countries choosing a select few products based on their potential impact and commercial success.

The Discoverer S/TMAXX tire, launching in February, was selected because of its all-terrain performance capabilities, according to the company.

“We’re very proud to be recognized for our innovation on a global scale,” says Steve Sawyer, Cooper’s director of brand and product management. “We strive to meet the demands and needs for our customers worldwide, not just in the U.S., so we’re incredibly thrilled with the reception we've received for the new Discoverer S/TMAXX.”

The new release will replace the Discoverer S/T-C and selected sizes of the Discoverer S/T. The S/TMAXX will feature “proven and reliable” three-ply Armor-Tek3 carcass construction, a new proprietary cut and chip resistant tread compound and a progressive tread design.

“With this combination, the S/T MAXX is destined to be a true commercial grade traction tire that will perform in the toughest terrains,” Sawyer says. “This tire provides ‘maxx’ toughness and traction with no compromises.”

It will be available in eight sizes ranging from 16- to 18- inch rim diameters. Since 2004, the SEMA Global Media Awards Program has been a staple of the SEMA Show. Bringing together journalists from around the world, the purpose is to identify and discover what new products are likely to succeed in their home countries. Participating in the judging panel are the industry’s top magazines with editors who have an extensive knowledge base and expertise of the automotive market.

For more information visit

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

Maximizing Throughput & Profit in Your Body Shop with a Side-Load System

Years of technological advancements and the development of efficiency boosting equipment have drastically changed the way body shops operate. In this free guide from GFS, learn...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.