The data will be delivered through DST’s TurboParts eCommerce engine and subsequently be incorporated into Motorcraft’s private-labeled eCounter eBusiness portal and enhanced for the 520-plus Quick Lane sites.
“Through eCounter, DST will provide our Quick Lanes locations with the critical information they need to service Ford and non-Ford vehicles,” reports Don Cape, Ford’s Quick Lane national sales manager.
“This enhancement of the Motorcraft eCounter solution will provide our stores with the ability to immediately source parts for all makes and models through Ford Authorized Distributors (FADs),” according to Cape.
“DST has created powerful tools to allow FADs and Quick Lane locations to create programs unique to their businesses and continue to improve their efficiency,” says Stan Gowisnock, DST’s president and CEO.“We believe technology should support a company’s sales and marketing initiatives, not limit them, and these programs are evidence of that commitment,” Gowisnock adds.
“DST presented Ford with a comprehensive plan to enable us to deliver an eCommerce solution that encourages full usage throughout the FAD organization,” notes Motorcraft marketing manager Bob Benintende.
“We were impressed with DST’s technology, their knowledge of the marketplace and our customers’ needs, and their proven track record of delivering results for Ford,” he continues. “The eCounter portal is an enterprise solution for FADs, not only to maximize Ford sales potential, but for competitive makes as well.”
For more information visit www.quicklane.com and www.dstinc.com.
